A Strange World of Book Blurbs. Pt I.

Walking into a bookstore, contemporary reader follows a number of steps. First, one needs to choose a section of the shop to dive into, then carefully inspect the shelf in order to pick an appealing title that would, at the same time, not sound too embarrassing, then, finally, bring the book to the counter. The selection process is influenced by a myriad of factors — the light, easy access to the shelves and space…